Kempen #PullUpOrShutUp: Syarikat Kosmetik Dedah Statistik Bangsa Pekerja

Kempen #PullUpOrShutUp

Gerakan #BlackLivesMatter masih lagi rancak berlangsung seluruh dunia. Pelbagai isu mula dikupas sedikit demi sedikit dan kali ini melibatkan syarikat kosmetik global. Pada 3 Jun lalu, Pengasas Uoma Beauty, Sharon Chuter, melaung kuat menerusi laman Instagramnya, mengajak kesemua syarikat kosmetik untuk menyertai kempen #PullUpOrShutUp . Tujuannya ialah untuk mengajak semua berkongsi statistik kepelbagaian bangsa yang bekerja untuk jenama mereka serta terang-terangan ingin mereka kongsikan berapa ramai bangsa kulit hitam yang bekerja di syarikat kecantikan hari ini.

Seperti yang kita lihat, sememangnya banyak empayar baik fesyen mahupun kecantikan yang dilihat memuatnaik foto ucapan sebagai tanda sokongan kepada gerakan #BlackLiveMatters , namun bak kata Chuter, sokongan berdasarkan pandangan kasar sahaja tidak cukup.

Your favourite brands are making bold PR statements about their support for the black community. Please ask them how many black employees they have in their organization (HQ and satellite offices ONLY) and how many black people they have in leadership roles. For the next 72 hours DO NOT purchase from any brand and demand they release these figures. Ask them to PULL UP or SHUT UP.

Ada syarikat kosmetik yang menerima cabaran ini dan langsung memuat naik statistik pekerja mereka dengan jujur. Dan ada yang memberi respons tentang ketidakprihatinan mereka terhadap isu ini lalu menawar diri untuk memperbaiki diri di masa akan datang. Namun, ada juga sesetengah yang masih berdegil malah memadam segala komen di Instagram apabila netizen mula mempersoalkan kadar statistik mereka. Hmm, mengapa? Dan yang paling membuatkan kami rasa pelik adalah apabila mereka secara “permukaannya” menunjuk dan memberi tanda sokongan terhadap gerakan ini.

Abaikan sementara kisah itu, mari kami kongsikan, ini antara syarikat kosmetik yang telah berkongsi statistik mereka untuk kempen #PullUpOrShutUp. Untuk informasi penuh, boleh ikuti Instagram khas, @pullupforchange

1- Kylie Cosmetics

2- Ouai

3- Morphe

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We thank you @heysharonc of @uomabeauty and your call-to-action of all beauty brands to #pulluporshutup and create change. At Morphe we have always endeavored to reflect our key pillar of inclusivity in everything we do. We use the lens of inclusivity in all aspects of our work, including our product development, social media, marketing, influencer relations and hiring of team-members. Admittedly we have more work to do and appreciate this opportunity of self-reflection. We are starting today by sharing the number of Black people employed at our US corporate HQ. Black – 3% Non-Black POC – 51% White – 40% Did not disclose – 6% Women identifying – 75% We acknowledge our responsibility to have greater Black representation across our organization. We will do this by actively seeking to hire Black team-members and providing anti-racist and non-bias training to all members of our organization. Knowing change cannot happen overnight, we commit to progressive steps forward for Black representation in all areas of our organization, continuing to fight against systemic racism, and supporting the #blacklivesmatter movement long-term. #pulluporshutup

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4- Beautyblender

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@heysharonc @pullupforchange #pulluporshutup

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5- KORA Organics

6- Lush Australia

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We’ve been challenged to #pulluporshutup and we’ve chosen to pull up. At Lush Australia and New Zealand, we believe that transparency and accountability are the first steps to acknowledging our privilege as a company and are committed to doing better and increasing representation across our business.⁠⠀ ⁠⠀ Over the last 2 days, we asked our Australian and New Zealand Leadership and HQ teams to self identify and as of today, 75% have responded.⁠⠀ ⁠⠀ We are deeply grateful to @pullupforchange for holding our industry and Lush accountable to a much higher and absolutely critical standard in support of #BlackLivesMatter.⁠⠀ ⁠⠀ Lush has always strived to create a vision of the world we wish to see within our own business, but there is clearly so much more to be done. We are deeply grateful for the feedback staff and customers have given us over the last week outlining that we need to do more to actively denounce racism, address white privilege, combat unconscious bias, improve support networks, increase representation, empower and amplify BIPOC voices across our business. ⁠⠀ ⁠⠀ As an ethical company, we should be a leader in diversity and we will do better. We are listening, we are consulting and we will continue to work on a tangible plan of action to share in the coming week. ⁠⠀

A post shared by LUSH Australia & New Zealand (@lush_ausnz) on

Ini sebenarnya satu cabaran yang baik untuk disahut semua syarikat-syarikat besar bukan sahaja yang berada di dalam industri kecantikan. Ini kerana, menerusi cabaran ini, kita sama-sama dapat mengutuhkan lagi didikan kempen yang berlangsung serius di seluruh dunia ini.

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Kempen #PullUpOrShutUp: Syarikat Kosmetik  Dedah Statistik Bangsa Pekerja